Mockup, Drake – Certified Lover Boy
Mockup, Drake - Certified Lover Boy
As part of a local creative resource group's four-hour #cre4techallenge activity, I decided to craft a mockup album cover concept for Drake's forthcoming Certified Loverboy album.
Throughout Drake's acclaimed career, the music and imagery has maintained a particularly attractive aesthetic—one that combines mood, nuance and minimalistic symbolism to convey broad and relatable messages. I tried to capture this tonality using a dusky color palette/backdrop to evoke a feeling of a late-evening cruise on a winding road with only the sky in view.
Drake and the OVO brand are heavy on symbolism. The symbols used for this minimalist mockup reflect the brand's established owl logo as well as the logos of Drake's ongoing partnership with Nike (the home of the CLB merch that will accompany the album). I dipped the emblems in the EC gradient to tie the concept together.
Certification denotes approval and accountability. For the back cover, the centered label serves as a sort of product authentication to expand the certification concept.